E-Commerce Auto Parts Shop Landing Page Re-Design
Car Treat Autos Store Home Page Design
Project Overview
Car Treat Auto operates as an e-commerce store on Shopify, specializing in high-quality automotive detailing products and accessories. The landing page is a critical entry point for customers, aimed at showcasing products, driving sales, and enhancing brand visibility.
Objective
The primary goal of the redesign was to tackle several issues that were negatively impacting the store's performance:
Outdated Design
The previous landing page lacked a modern aesthetic, making it less appealing and potentially deterring customers from exploring the store further.
Low Conversion Rates
The page struggled to convert traffic into sales, leading to underperformance in sales targets.
Disorganized Sitemap
The structure of the page was confusing, with key products and categories difficult to locate, resulting in a frustrating shopping experience.
Poor User Experience (UX)
The overall user experience was compromised by cluttered layouts, unclear product offerings, and ineffective calls to action, which hindered customer engagement and satisfaction.
Solution
The redesign aimed to revitalize the Shopify landing page by focusing on key areas to boost the store's overall effectiveness:
Visual Appeal
Introducing a clean, modern design that reflects the Car Treat Auto brand and attracts the target audience.
Conversion Optimization
Reworking the layout and calls to action to enhance the shopping journey and increase conversion rates.
Streamlined Navigation
Simplifying the sitemap to make product categories and key information easily accessible, improving the overall shopping experience.
Enhanced UX
Addressing UX challenges by creating a more intuitive, user-friendly interface that guides customers seamlessly from landing to checkout.
Project Fonts
#Design System
Color Palate
Landing Page Final Design
